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Tyson Foods To Reach Moms Through Bull Riding Advertising

Verona S. Pickens

Verona S. Pickens

If you have been betting on sports for fun and want to see how you can bring your game to the next level...whether you're a newbie gambler or a sports enthusiast learn how to get the money piling every day with proven sports betting techniques...
Verona S. Pickens

Latest posts by Verona S. Pickens (see all)

“The name of the game is incremental sales at retail,” he said. According to market research commissioned by PBR, some 25 million fans follow bull riding. Lauderdale, sees the PBR-Tyson matchup as a marriage made in heaven. Of those, 5.5 million attend in person and exactly half of those attendees are women.

There are?


Of the attendees, 63 percent are between the ages of 25 and 54, according to the PRCA, which sounds an awful lot like mom-country.

Tyson Foods has found a novel way to reach America’s moms: through bull riding.

Meaning: Even if mom couldn’t give a hoof about bull riding, her son or husband might, and, to keep that influencer happy, she might buy him Tyson.

The company has agreed to be a sponsor of the Professional Bull Riders (PBR) championships later this month in Las Vegas, including a bull-riding fan expo at Mandalay Bay Resort.

Becher explained why the link-up makes sense, whether or not mom is bull-crazy. This is not a rodeo. Asked what might be the appeal of bull riding to women, let alone moms, Denise Abbott, a spokesman for PBR, noted that PBR’s market research didn’t ask fans, male or female, why they like the sport.

Sara Muirheid, director of sales, marketing and broadcast properties for the Professional Rodeo Cowboys Association (PRCA), has numbers that back up PBR’s: Rodeos have a fan base of 31 million, she said.

“It’s funny,” Muirheid told ABC News. Of those, 43 percent are women. “Our TV ratings are skewing higher on the female side.”

Yes, but how about for non-tough-guy moms?

“Mom and her family are the focal point of our Tyson-branded advertising, messaging and product innovation,” Tyson spokesman Worth Sparkman said in a statement, “and there are a lot of moms who watch PBR events.”

Turns out he’s right. We don’t rope calves, and we don’t chase barrels. Campbell TV commercials showcase moms of famous players.

Scott Becher, an expert on sports sponsorship and managing director of Z Sports and Entertainment, a division of Zimmerman Advertising in Ft. “Tough-guy food for a tough-guy sport,” he called it.

PBR’s own description of bull riding begins, “Buckle up. This is bull riding, and the first rule is just to stay alive.”

CAMPBELL SUED OVER HEART-HEALTHY LABEL. “To maximize sales, you want to connect with both the purchaser as well as the purchase-influencer.”

Through bull riding, Tyson said it hopes to reach moms much the same way Campbell Soup has reached them through Campbell’s partnership with the National Football League more

Negative Effects of Gambling

Verona S. Pickens

Verona S. Pickens

If you have been betting on sports for fun and want to see how you can bring your game to the next level...whether you're a newbie gambler or a sports enthusiast learn how to get the money piling every day with proven sports betting techniques...
Verona S. Pickens

Latest posts by Verona S. Pickens (see all)

The effect is similar to that of having a drug or a drink, which is why gambling changes one’s mental state and mood.

Gambling = Thoughtless Expenditure + Waste of Time

? Gambling can lead to criminal activities. Because of this, they land in worse situations and take the wrong decisions in life.

? People continue gambling with the greed of winning money. The addiction robs a gambler of all the productive time and leads to loss of efficiency at work. ? Gambling at the cost of one’s job results in a decline in the quality of his professional life. To add to the so-called merry atmosphere, gamblers often smoke or drink while playing.

? The addiction to gambling can leave one in bankruptcy. It causes a decline in his/her work performance, thus hampering his career.

? Gambling has proven to be addictive. A recreational activity is supposed to be refreshing and relaxing, but something like gambling is contrary to the very purpose of recreation. According to the National Research Council, 10 to 17% of the children of problem gamblers have been abused and so have 25 to 50% of the partners of problems gamblers.

? Apart from absence at work and drop in efficiency, a common observation is that gamblers tend to steal money and engage in fraudulent behavior to recover from financial losses incurred when gambling, or to get more money to bet.

? They start borrowing money and take secret loans. Some go that way to forget the sorrow of losing big sums when gambling.

? According to a study by the George State University, 50% of the problem gamblers commit crime. When they lose the money they had risked, they further gamble to recover the lost amount and it becomes a vicious circle even they can’t escape from.

Gambling refers to the betting of money on an event with an uncertain outcome, with the intent of winning additional wealth. It only leads to a thoughtless expenditure of money and valuables.

? Children of parents who are problem gamblers or gambling addicts tend to feel abandoned and angry, further increasing stress and leading to strained family relations.

? Similar to how an individual keeps consuming substances like drugs or alcohol to experience an altered mental state, he continues to gamble. Thus, gambling can have a grave economic impact which is difficult to reverse.. Their debt keeps building and it may reach an amount that exceeds their capacity to repay.

? Research has shown that gambling can lead to harmful behavior in people. The greed never ends and they keep betting more and more. They engage in gambling activities at the cost of their time with family and friends. A study by the same university suggested that 73% of the individuals who are imprisoned are found to be problem gamblers.

? Gamblers often exhibit mood swings and a strangely secretive behavior. Betting is a mentally taxing activity, and as one goes on risking more and more money, anxiety starts building.

Compulsive gambling leads to bankruptcy

? Over time, the practice of gambling starts becoming a habit and begins to have damaging effects at psychological, physical, and social levels. Their mental state can even lead to suicidal tendencies.

? The stress from gambling may lead to health issues like ulcers, stomach problems, muscle pains, headaches, and problems with sleep.

? A majority of those addicted to gambling have substance abuse disorders.

? According to a research by NCPG, 76 percent of problem gamblers are likely to have a major depressive disorder.

? Addiction to gambling has been linked with substance abuse. On giving a serious consideration to the negative effects of gambling, we realize that it is best avoided.

? According to the University of New York, in people with alcohol use disorders, the chances of developing an addiction to gambling are 23 times higher.

? Problem gamblers and addicts tend to abuse their family members. They tend to stay away from their near ones, resulting in distrust between them and their loved ones.

Mental and physical health problems, financial issues, and conflicts in the family are among the common negative effects of gambling. The addiction has negative effects on one’s physical and mental health and it proves to be detrimental to one’s social, personal, and professional life. Six to eight million people in America are estimated to have a gambling problem.

? As gambling leads to increased criminal activities, in a way, gamblers add to the burden on prisons and the legal system.

? Gambling is practiced as a means of recreation. Thus, gambling practices cause a huge financial burden on the families of the affected and on the society at large.

Initially, one looks at gambling as a way to run away from life’s problems, or from stress, anger, and loneliness. It can drag you into crime, gambling isn’t fun.

Games offered in casinos, table games like poker, Red Dog, and Blackjack, as also electronic games like Slot Machine and Video Poker are some of the common types of gambling. The addiction leads people to continue with gambling irrespective of whether they earn or lose in the deal. Addiction to gambling, coupled with substance abuse can make the gamblers physically abusive towards their family. In the following sections of this Buzzle article, we discuss the negative effects of gambling on the individual and society.

? People who fall prey to gambling tend to remain away from their families and waste money on other bad practices. The stress of risking huge amounts of money or the frustration after losing it can increase the tendency of abuse in gamblers. The two go hand in hand. Sports betting and arbitrage betting are the other types. The decision to gamble money is based on three parameters namely; how much to bet, the predictability of the event, and the conditions agreed upon, between the gamblers. In spite of the losses incurred, they continue betting. Over time, it becomes a habit, and eventually more

soccer results, predictions and betting picks

Verona S. Pickens

Verona S. Pickens

If you have been betting on sports for fun and want to see how you can bring your game to the next level...whether you're a newbie gambler or a sports enthusiast learn how to get the money piling every day with proven sports betting techniques...
Verona S. Pickens

Latest posts by Verona S. Pickens (see all)

DeildIndonesiaSuper LeagueIranPersian Gulf Pro LeagueIreland1. 12, Tercera Division – Grp. Division

PortugalPrimeira LigaRomaniaLiga I, Liga II

RussiaPFL Zone Ural-Povolzhye, Premier League

, PFL Zone South

, PFL Zone Center

, PFL Zone West

San MarinoCampionatoScotlandLowland LeagueSerbiaPrva Liga, Super Liga

SingaporeCupSlovakia2. Bundesliga

, Oberliga Mittelrhein

, 3. Also 1X mean Home team OR draw bet. 1

, Segunda Division – Liga Premier Apertura Grp. But there is no guarantee that, even with the best advice available, you will become a successful punter because not everyone has what it takes to be a successful punter. Divisjon avd. . 4

Sweden2. 4

, 3. 12

, 3. Decimal odds of 2.00 are an even bet.

Types of bets – 1, X, 2 are your primary and most common bets. 5

ParaguayDivision IntermediaPeruSegunda Division, Primera DivisiĆ³n – Liguillas – Grp. DivisionMexicoSegunda Division – Liga Premier Apertura Grp. 15

, Primera Division

, Tercera Division – Grp. AlgeriaLigue 2, Ligue 1

AngolaGirabolaArgentinaPrimera CAustriaErste Liga, Regionalliga East

, Regionalliga West

, Regionalliga Middle

AzerbaijanPremier LeagueBahrainPremier LeagueBelarusPremier LeagueBelgiumPro League, 2. DivisionMalaysiaSuper Liga, Premier League

Malta1. 2

, Danmarksserien Grp. 3, Segunda Division – Liga Premier Apertura Grp. Liga EastSloveniaPrva LigaSouth KoreaNational LeagueSpainTercera Division – Grp. 3

, Superligaen

DR CongoSuper League Zone South Central, Super League Zone East

, Super League Zone West

EnglandChampionship, Premier League 2 Division 1

, Premier League 2 Division 2

EstoniaEsiliiga, Meistriliiga

FinlandKolmonen Helsinki and Uusimaa II, Kolmonen South-East Finland

, Kolmonen Turku and Ahvenanmaa

, Kolmonen Helsinki and Uusimaa I

, Veikkausliiga

, Kolmonen Helsinki and Uusimaa III

, Kolmonen Northern Finland

FranceNational, Ligue 1

, Ligue 2

GermanyRegionalliga Bayern, Oberliga Bremen

, Oberliga Hamburg

, Oberliga Niedersachsen

, Regionalliga North

, Oberliga NOFV-Nord

, 1. Division Grp. Division, FNL

Denmark2. Division Norrland, 2. Liga

, 2. B

PolandEkstraklasa, 1. Divisjon avd. 2 represents the away team. So if you bet $10 you will get $21.50 earning you a profit margin of $11.50.

Good luck!

Our goal is to be informative, objective and reliable. 1 stands for Home team. Division Grp. 1, 2. Divisjon avd. 10

, 2. 7, 3. Division North

TunisiaLigue I Group A, Ligue I Group B

UkrainePremier League, 1. 2

MoldovaDivision ANetherlandsEerste DivisieNorway3. X is a draw. 6

, Tippeligaen

, 3. Divisjon avd. DivisionCzech Republic1. Divisjon avd. Division

UzbekistanUzbek LeagueVenezuelaPrimera Division – ClausuraWalesWelsh Football League Division One, Cymru Alliance

Odds – All odds are in Europian format (decimal odds). Division, FAI Cup

IsraelLeumit LeagueItalyLega Pro Grp A, Serie B

LebanonPremier LeagueLithuania1. Divisjon avd. X2 is for Away team OR draw.

So when someone says 1 @ 2.15, this means he is betting on the home team and the odds are 2.15. Bundesliga

, Regionalliga Northeast

, Oberliga NOFV-Sud

HondurasLiga Nacional – AperturaHong KongPremier LeagueIceland1. Division Vaestra Goetaland

, Superettan

, 1. Division 1st Stage

BrazilSerie A, Amapaense Championship Final

, Amazonense

BulgariaFirst Professional League 1st StageChinaSuper LeagueColombiaCupCroatia1. 3

, 3. They are the ratio of the full payout to the stake, in a decimal format. Divisjon avd more